Turn Your Video Streams Into Revenue Streams

When I hear clients repeatedly tell me that they are looking for ways to monetize their content...and learn then that their strategy is based on running ad network pre-rolls, I can't help but roll my eyes. Why? Because ads only equal money...if there are enough eyeballs looking at them. I will suggest to you that revenue generated by your content...should be generated not by your measly share of a rev split with an ad network...but by your content itself!

How?

One word: Syndication.

It's a Universal law that there is a "butt for every seat". The content you create, especially if vertically focused and of a high production quality...is missing a large audience because you aren't syndicating it.

In the late 90's, I left CNN because I thought the Internet offered exponential opportunity to reach audiences for whom a given piece of content could be extremely RELEVANT. After all, the Internet offered up a way to identify individual potential viewers...and play eHarmony with them and media content that would be relevant to them. One missing ingredient ruined the whole idea: only about 8% of the available audience had a broadband connection!

Fast forward a decade and we don't have that problem anymore. And if you're a content creator or content owner in possession of content that is aimed a a given vertical audience...then the sure way to generate more revenue with that content is by offering it up as added value content to online portals who cater to the same audience your content does. By making your content available to such destination portals, you access an ever-widening number of eyeballs. If you do it right, you can create a true win-win with the portal owner-helping to make their property more valuable, while at the same time-growing an aggregate audience for your content. With the enormous numbers of eyeballs you will aggregate via your own syndicate network...you will then be able to generate attractive rates on any promotion served up with your content. You will also garner new revenue from licensing fees.

Want to know more about how to tap into this vast unclaimed revenue? Just shoot me an email and we can talk about it. Stream on!