For only the second time in my professional career...I'm skipping NAB. Know what? It feels good. For some 13 years I made the annual sojourn to Sin City to either hawk the latest gadget or find it. In the late 90's, it got really fun, as I joined thousands of other "Business Development" gurus in a partnering frenzy. One of my partners was a little company called Enron. Yep. I rode in the jets, attended the catered lunches...even watched Earnhardt qualify at Daytona from the air conditioned comfort of the Enron bus. Those were the days. For the first half of this decade, I saw NAB solely as a selling opportunity. THE selling opportunity, contributing to fully one third of my annual revenue. We would swoop in, stake our claim and return worse for the wear due to too many late night "negotiating" sessions around a craps table.
If you ever want to witness the application of the actual lubricant that enables the wheels of commerce to turn within the media technology world...you simply must attend NAB.
Best NAB survival tip: Before falling to sleep at night (or in the morning)...take that little ice bucket they put in every hotel room...fill it with cold water...and pour it directly on the carpet surrounding your bed. You see, Vegas is in the dessert. And unless you're keen on waking with a nose bleed every morning...you need humidity. Problem is: There isn't any! So this trick works all through the night to keep you comfy. In the morning, the carpet will be as dry as...well, the dessert!
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