Relevance Is Not Irrelevant!

During my years as a writer, editor and producer for CNN, Turner Private Networks and Turner Broadcasting...I learned a lot. The most important lesson had less to do with content, and more to do with the RIGHT content. We were always behind other networks like Fox when it came to the "wow-factor" of our content. We beat them consistently though. One reason was of course that we did everything possible to make sure we broke news faster than the competition. But outside of breaking news, we also consistently beat the competition-because of our focus on relevancy. "How important is this to the audience we're aiming at"? was the perpetual question we asked ourselves. When it comes to streaming media, it may be an important question for you to ask as well.

A poorly produced piece of video content in front of the right audience, is worth more. Today, there are lots of tools that can help you make sure the content you are streaming is relevant to the target audience. I once produced programming for one of the Turner Private Networks. It was health programming that aired in doctor's office waiting rooms, during which Tylenol commercials played for a captive audience with aches and pains. The relevancy of the content was extremely high. And guess who got to charge a premium for the ad space in that programming???

The next time you're struggling with what the right content is for your audience-remember the word relevance. If you pay attention, this little word can increase your ROI, improve your monetization strategy and have a dramatic impact on viral growth in your audience.