Revenue Streaming: Moving People To Action With Streaming Media

As I write this, I’m on a plane back to Atlanta from a week in Denver and San Diego. I’ve been consulting with several large companies on their streaming strategy. It’s funny how much more you can learn when you’re face to face with your client. You get to see their non-verbal communication, get to hear their frustration and even tap into things like their tone of voice and tempo of speaking. But you can’t do that 24 hours a day-7 days a week. Or, can you?

My company does more than just help people put video or audio on the internet. We move people to action with streaming media. Now, isn’t that a lot more exciting?

Why should you care?

Well, if you have a sales and marketing team that present visually to anyone, anywhere in the world and at any time…you shouldn’t. For the rest of you, I would recommend that streaming media has evolved beyond just being a way to listen to music or enjoy snippets of your favorite sports team or sitcom. It has become a vehicle that can indeed have an indelible impact on your bottom line while establishing a greater sense of community and loyalty among your customer base.

With product videos adjacent to your products online, you can experience dramatic increases in purchases. In presentations to prospects and clients you can deliver your message to global audiences with zero T&E, real time feedback and granular statistical measurement. With user generated content campaigns, you can empower your prospect and client base to provide passionate first-hand video accounts and feedback on how your products and services have impacted them in a positive way. Finally, the click-through percentages realized by exposing prospects to a video via direct email have exceeded 30% with some of my clients! Try doing that with ANY other form of promotion.

With streaming media, you can communicate with dispersed audiences and deliver to them more than just the facts behind your offering. You can do what you can do in person-communicate verbally and non-verbally, solicit real-time feedback and also solicit testimonials and other feedback from them. You can do it without being there…or even being awake. In doing so, you’ll reduce your need to do what I’m going to do in about 20 minutes: Make a mad dash from Gate 22B to 34A! Stream on!